Proof Private Markets

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Human expert advisory • Digital reporting • Online dashboard

Gain visibility into key risk areas across your funds

Introducing Proof Private Markets, a modern tech-enabled advisory service that gives your team the visibility, analysis, and insights within key risk factors across your funds.

Highest risks for Just Innovation Fund IV card

Why Proof Private Markets?

Our founding advisory team wrote the book(s) on private markets — now we're rewriting the narrative about modern-day fund management.

Explore team literature / works

Decades of fund governance

Partners who have written and advised on the playbooks for modern private markets.

Specialist advisory bench

Former GPs, CFOs, and COOs who translate regulation into practical action.

Codified methodology

Documented frameworks that make complex risk reviews repeatable and auditable.

Multi‑jurisdictional context

Experience across UK, EU and US regimes, from AIFMD to SEC marketing rules.

Human + technology stack

Blends advisory expertise with a modern data layer and reporting surface.

Decades of fund governance

Partners who have written and advised on the playbooks for modern private markets.

Specialist advisory bench

Former GPs, CFOs, and COOs who translate regulation into practical action.

Codified methodology

Documented frameworks that make complex risk reviews repeatable and auditable.

Multi‑jurisdictional context

Experience across UK, EU and US regimes, from AIFMD to SEC marketing rules.

Human + technology stack

Blends advisory expertise with a modern data layer and reporting surface.

Comparative risk scoring

Benchmark your funds against a growing universe of managers and strategies.

Designed for LP scrutiny

Outputs your board and LPs can rely on in formal risk and oversight processes.

Forward‑looking indicators

Track leading signals on data quality, governance and operational resilience.

Board‑ready reporting

Clear narratives, appendices and evidence packs prepared for formal meetings.

Continuous improvement loop

Surface gaps, assign owners and measure how risk posture changes over time.

Comparative risk scoring

Benchmark your funds against a growing universe of managers and strategies.

Designed for LP scrutiny

Outputs your board and LPs can rely on in formal risk and oversight processes.

Forward‑looking indicators

Track leading signals on data quality, governance and operational resilience.

Board‑ready reporting

Clear narratives, appendices and evidence packs prepared for formal meetings.

Continuous improvement loop

Surface gaps, assign owners and measure how risk posture changes over time.

Five disciplines, three lenses, one coherent view.

Every fund and mandate is reviewed through the intersection of technology, law, returns, ESG and operations — analyzed through transparency, compliance and risk. Instead of siloed memos, each review weaves five perspectives into a single narrative. This makes it easier to brief investment committees and align with internal risk and advisory teams.

TransparencyComplianceRiskESGTechnologyReturnsOperationsLaw
ESG

Surfaces how policies, reporting, and stewardship practices align with investor expectations and emerging ESG standards.

Technology

Reviews the robustness of data infrastructure, automation and tooling that underpin your investment and reporting workflows.

Returns

Connects risk findings back to performance objectives, highlighting where governance may affect realized outcomes.

Operations

Assesses processes, controls, and staffing across the investment lifecycle to identify execution and hand-off risks.

Law

Maps fund structures, disclosures, and investor communications to evolving legal and regulatory frameworks.

Layer I

Transparency

Assesses completeness, consistency and traceability of data and disclosures across funds and counterparties.

Layer II

Compliance

Tests whether policies, processes and records align with regulatory regimes and investor requirements in each jurisdiction.

Layer III

Risk

Surfaces structural, legal, operational and ESG exposures that could materially affect capital preservation or returns.

Process

A five-step path from upload to ongoing monitoring.

Each phase is designed for LP teams that are time-poor but standards-rich, with clear handoffs and notifications at every stage.

01Phase 1

Upload documents

Securely ingest fund docs, side letters, ESG reports and operational materials in minutes.

02Phase 2

Await analysis

Our expert team and engines go to work — mapping, tagging and triaging what matters.

03Phase 3

Get notified

Receive a curated summary when analysis is complete, with next steps and key flags.

04Phase 4

View reports

Download LP-ready reports built for IC decks, board packs and diligence committees.

05Phase 5

Monitor dashboards

Stay in sync with interactive dashboards that surface structural, legal and ESG drift over time.

Human expertise scaled — not replaced.

We believe in the power of connecting human advisory with powerful technologies under the hood so that your team has the best of both when it comes to detailed analysis, insights, and comprehensive reporting, and with decades of experience in the field we've developed a proprietary solution that delivers powerful analysis and granular visibility — all with a human touch.

125+ Years

Combined years of our core advisory team's private markets experience.

“”

We built this so LPs could see around corners and make informed, future-forward decisions – not just react to annual reports and quarterly letters.

Portrait of Matthew Hudson

Matthew Hudson

Entrepreneurial attorney • Venture capitalist • Founder, Private Markets Associates